The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction : a developing country perspective
Mahmud Akhter Shareef, Vinod Kumar, Uma Kumar and Subhas C. Misra
| Year of publication: |
2008
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|---|---|
| Authors: | Shareef, Mahmud Akhter ; Kumar, Vinod ; Kumar, Uma ; Misra, Subhas C. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 2, p. 105-134
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| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Reputation | Vertrauen | Confidence | Verbraucherberatung | Consumer advice | Bangladesch | Bangladesh |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781018