The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions
| Year of publication: |
1998
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|---|---|
| Authors: | Gassenheimer, Jule B. ; Houston, Franklin S. ; Davis, J.Charlene |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 26.1998, 4, p. 322-337
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