The Role of Education in Financial Literacy and Environmental Awareness Through Sustainable Finance and Neuromarketing Strategies

This paper explores the intricate dialectic between education, financial literacy, and environmental awareness, contextualized within the expansive domain of sustainable finance. It investigates the potential of neuromarketing—an emergent synthesis of neuroscience and consumer behavior analytics—as a tool to enhance public comprehension and engagement with sustainable finance principles. In an era fraught with ecological precariousness and fiscal instability, this study posits that integrative educational strategies, when bolstered by the cognitive insights derived from neuromarketing, can significantly enhance financial and environmental stewardship. By transcending traditional pedagogical methods and embracing interdisciplinary approaches, this research seeks to highlight how neuromarketing strategies may catalyze a paradigm shift in financial decision-making, with profound implications for sustainability.