The role of effective communication and trustworthiness in determining guests' loyalty
Husni Kharouf, Harjit Sekhon, Syed Muhammad Fazal-e-Hasan, Ellie Hickman and Gary Mortimer
| Year of publication: |
2019
|
|---|---|
| Authors: | Kharouf, Husni ; Sekhon, Harjit ; Fazal-e-Hasan, Syed Muhammad ; Hickman, Ellie ; Mortimer, Gary |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 28.2019, 2, p. 240-262
|
| Subject: | attitudinal loyalty | behavioral loyalty | communication | guests | Hotels | trustworthiness | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2018.1505574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176610