The role of electronic word of mouth (eWOM) and the marketing mix on women's purchasing intention of children's dietary supplements
Hani Al-Dmour and Sheeraz Al-Qawasmi, Rand Al-Dmour and Eatedal Basheer Amin
| Year of publication: |
2022
|
|---|---|
| Authors: | Al-Dmour, Hani ; Al-Qawasmi, Sheeraz ; Al-Dmour, Rand H. ; Basheer, Eatedal Amin |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 3, p. 376-391
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| Subject: | E.WOM | Electronic word of mouth | Jordan | Marketing mix | Pharmaceutics | Purchase intention | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Jordanien | Kinder | Children | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-08-2020-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013343595