The role of emotional value for reading and giving eWOM in altruistic services
Josephine Previte, Rebekah Russell-Bennett, Rory Mulcahy, Charmine Hartel
| Year of publication: |
2019
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|---|---|
| Authors: | Previte, Josephine ; Russell-Bennett, Rebekah ; Mulcahy, Rory ; Härtel, Charmine E. J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 157-166
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| Subject: | Altruistic services | eWOM | Customer perceived value | Blood donation | Altruismus | Altruism | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Blutspendedienst | Blood service | Fundraising | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.02.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023590