The role of emotions for the perceived usefulness in online customer reviews
Year of publication: |
November 2016
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Authors: | Felbermayr, Armin ; Nanopoulos, Alexandros |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 36.2016, p. 60-76
|
Subject: | Emotions | Online customer reviews | Helpfulness | Electronic word-of-mouth | Text mining | Data Mining | Data mining | Personalisierung | Personalization | Virales Marketing | Viral marketing | Emotion | Rechnerbetrieb | Computer operations |
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