The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Linn Viktoria Rampl, Christian Opitz, Isabell M. Welpe, Peter Kenning
| Year of publication: |
June 2016
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|---|---|
| Authors: | Rampl, Linn Viktoria ; Opitz, Christian ; Welpe, Isabell M. ; Kenning, Peter |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 2, p. 361-374
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| Subject: | Employer branding Branding | First-choice brand (FCB) | Employer of choice | Emotion | Dual-process theory | Functional magnetic resonance imaging (fMRI) | Region-of-interest (ROI) analysis | Neuroscience | Neurowissenschaften | Personalmarketing | HR marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenimage | Brand image | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9335-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486571