The role of employee empathy in forming brand love : customer delight and gratitude as mediators and power distance belief as a moderator
Laee Choi, MiRan Kim, and Soyeon Kim
| Year of publication: |
2024
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|---|---|
| Authors: | Choi, Laee ; Kim, Mi Ran ; Kim, Soyeon |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 35.2024, 3, p. 381-407
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| Subject: | Brand love | Customer advocacy | Customer delight | Customer gratitude | Employee empathy | Power distance belief | Tolerance of failure | Willingness to pay more | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-09-2023-0391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078009