Type of publication: | Article |
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Language: | English |
Notes: | Gyulavári, Tamás, Kolos, Krisztina and Kenesei, Zsófia (2011) The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice. In: Marketing Theory Challenges in Emerging Societies. Alexandru Ioan Cuza University of Iasi, Iasi, pp. 114-120. . ISBN 9789736406812 |
Source: | BASE |
Persistent link: https://www.econbiz.de/10010124033