The role of ethics in business-to-business marketing : an exploratory review and research agenda
Amitabh Anand, Melanie Bowen, April J. Spivack, Saeedeh Rezaee Vessal, Deva Rangarajan
| Year of publication: |
2023
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|---|---|
| Authors: | Anand, Amitabh ; Bowen, Melanie ; Spivack, April J. ; Vessal, Saeedeh Rezaee ; Rangarajan, Deva |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 421-438
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| Subject: | B2B marketing ethics | Business-to-business ethics | Ethical behavior | Ethical climate | Ethical leadership | Relational ethics | Unternehmensethik | Business ethics | Ethik | Ethics | B-to-B-Marketing | Business-to-business marketing | Wirtschaftsethik | Economic ethics | Führungsstil | Leadership style | Lieferantenmanagement | Supplier relationship management | Verhalten in Organisationen | Organizational behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.10.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455290