The role of explanations and need for uniqueness in consumer decision making : unconventional choices based on reasons
Itamar Simonson; Stephen M. Nowlis
| Year of publication: |
[ca. 1999]
|
|---|---|
| Authors: | Simonson, Itamar ; Nowlis, Stephen M. |
| Publisher: |
Stanford, Calif. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Extent: | 58 S graph. Darst |
|---|---|
| Series: | Research paper series / Graduate School of Business, Stanford University. - Stanford, Calif., ZDB-ID 2262356-5. - Vol. 1610 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 42 - 47 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001453936