The role of external influences in high involvement purchase behaviour
Tahmid Nayeem and Riza Casidy
| Year of publication: |
2013
|
|---|---|
| Authors: | Nayeem, Tahmid ; Casidy, Riza |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 7, p. 732-745
|
| Subject: | Culture | Automobile | Consumer decision making | External influences | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227509