The role of extrinsic and intrinsic factors on the purchase intention toward processed food : a cross-sectional study in India
Shantanu Raj, Madhusmita Choudhury, Bidhu Bhusan Mishra, Aditya Ranjan Samal
| Year of publication: |
2024
|
|---|---|
| Authors: | Raj, Shantanu ; Choudhury, Madhusmita ; Mishra, Bidhu Bhusan ; Aditya Ranjan Samal |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 16.2024, 1, p. 21-49
|
| Subject: | attitude | extrinsic and intrinsic factors | purchase intention | structure equation modelling | Indien | India | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2024.135107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057265