The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
Stephen R. McDaniel, Choonghoon Lim, Joseph E. Mahan
| Year of publication: |
2007
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|---|---|
| Authors: | McDaniel, Stephen R. ; Lim, Choong Hoon ; Mahan, Joseph E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 6, p. 606-612
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| Subject: | Geschlecht | Gender | Werbung | Advertising | Gewalt | Violence | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486973