The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Won-Moo Hur, Hanna Kim and Joon Hyo Jang
| Year of publication: |
November-December 2016
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|---|---|
| Authors: | Hur, Won-Moo ; Kim, Hanna ; Jang, Joon Hyo |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 23.2016, 6, 11/12, p. 345-357
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| Subject: | corporate social responsibility (CSR) perception | business sustainability | corporate brand equity | corporate distrust | corporate hypocrisy | gender difference | Corporate Social Responsibility | Corporate social responsibility | Geschlecht | Gender | Firmenimage | Corporate reputation | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.1380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643645