The role of geodemographic segmentation in retail location strategy
| Year of publication: |
2005
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|---|---|
| Authors: | Gonzáez-Benito, Óscar ; González-Benito, Javier |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 47.2005, 3, p. 295-316
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