The role of humor usage on creativity, trust and performance in business relationships : an analysis of the salesperson-customer dyad
Bruno Lussier, Yany Grégoire, Marc-Antoine Vachon
| Year of publication: |
August 2017
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| Authors: | Lussier, Bruno ; Grégoire, Yany ; Vachon, Marc-Antoine |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 65.2017, p. 168-181
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| Subject: | Humor | Creativity | Customer trust | Objective sales performance | Salesperson-customer dyad | Broaden-and-build theory | Kreativität | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.03.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774997