The Role of Imagination-Focused Visualization on New Product Evaluation
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhao, Min ; Hoeffler, Steve ; Dahl, Darren W. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 1, p. 46-55
|