The role of immersive spaces on the customer experience : an exploration of fashion metaverses
Bethan Alexander, Marta Blazquez, Courtney Chrimes, Rosy Boardman
| Year of publication: |
2025
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|---|---|
| Authors: | Alexander, Bethan ; Blazquez Cano, Marta ; Chrimes, Courtney ; Boardman, Rosy |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 2, p. 539-553
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| Subject: | metaverse | motivations | customer experience | immersive spaces | psychological drivers | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373139