The Role of Inference in Context Effects: Inferring What You Want from What Is Available
| Year of publication: |
1997
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|---|---|
| Authors: | Prelec, Drazen ; Wernerfelt, Birger ; Zettelmeyer, Florian |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 24.1997, 1, p. 118
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