The role of information for the customer journey in mobile food ordering apps
Paulo Rita, Vasco Eiriz and Beatriz Conde
| Year of publication: |
2023
|
|---|---|
| Authors: | Rita, Paulo ; Eiriz, Vasco ; Conde, Beatriz |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 5, p. 574-591
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| Subject: | Customer journey | Customer satisfaction | Firm-generated information | Mobile food ordering applications | User-generated information | Web personalization | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-11-2021-0407 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276932