The role of information sources and image on the intention to visit a medical tourism destination : a cross-cultural analysis
Year of publication: |
2019
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Authors: | Hoz-Correa, Andrea de la ; Muñoz-Leiva, Francisco |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 2, p. 204-219
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Subject: | cross-cultural | destination image | eWOM | health care | Hofstede’s dimensions | individualism | information sources | intention to visit | Medical tourism | uncertainty avoidance | Gesundheitstourismus | Health tourism | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Gesundheitsversorgung | Health care |
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