The role of insight teams in integrating diverse marketing information management techniques
| Year of publication: |
2008
|
|---|---|
| Authors: | Fleisher, Craig S. ; Wright, Sheila ; Allard, Helen T. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 7, p. 836-851
|