The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kyuree Kim, Te-Lin (Doreen) Chung, Ann Marie Fiore
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Kyuree ; Chung, Te-Lin Doreen ; Fiore, Ann Marie |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-12
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| Subject: | Interactivity | Instagram | Perceived value | Social media advertising | S-O-R model | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mode | Fashion | Werbung | Advertising | Werbewirkung | Advertising effects | Interaktive Medien | Interactive media | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014239877