The role of interactivity on customer engagement in mobile e-commerce applications
Ami Fitri Utami and Irwan Adi Ekaputra, Arnold Japutra and Sebastiaan Van Doorn
| Year of publication: |
2022
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|---|---|
| Authors: | Utami, Ami Fitri ; Irwan Adi Ekaputra ; Japutra, Arnold ; Van Doorn, Sebastiaan |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 2, p. 269-291
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| Subject: | customer engagement behavior | Indonesia | interactivity | mobile e-commerce application | service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Indonesien | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853211027483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012872815