The role of internal branding in nonprofit brand management : an empirical investigation
Gordon Liu, Chris Chapleo, Wai Wai Ko, and Isaac K. Ngugi
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Gordon ; Chapleo, Chris ; Ko, Wai Wai ; Ngugi, Isaac K. |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 44.2015, 2, p. 319-339
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| Subject: | brand orientation | staff emotional brand attachment | staff service involvement | charismatic leadership | internal branding | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Internationales Marketing | International marketing | Führungsstil | Leadership style | Interne Markenführung | Internal branding |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519070