The role of internal market orientation on the adoption of external market orientation in retail banking
Mostaque A. Zebal, Taimur R. Sharif, Jack Crumbly and Anushe Zebal
| Year of publication: |
2023
|
|---|---|
| Authors: | Zebal, Mostaque A. ; Sharif, Taimur R. ; Crumbly, Jack ; Zebal, Anushe |
| Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 25.2023, 2, p. 203-222
|
| Subject: | Employees' commitment | External market orientation | Internal market orientation | Overall business success | Retail banking | UAE | Marketingmanagement | Marketing management | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Vereinigte Arabische Emirate | United Arab Emirates | Unternehmenserfolg | Firm performance | Personalmarketing | HR marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-09-2021-0128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295534