The role of investors' objective financial knowledge on the assessment of risk disclosures in mutual fund advertisements
Year of publication: |
2015
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Authors: | Hüsser, Andreas |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 20.2015, 1, p. 5-22
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Subject: | mutual fund advertising | behavioral bias | information processing | financial knowledge | risk disclosures | Investmentfonds | Investment Fund | Werbung | Advertising | Anlageverhalten | Behavioural finance | Unternehmenspublizität | Corporate disclosure | Risiko | Risk |
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