The Role of Issue Valence and Issue Capability in Determining Effort Investment
| Year of publication: |
2002
|
|---|---|
| Authors: | Mittal, Vikas ; Ross Jr, William T. ; Tsiros, Michael |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 4, p. 455-468
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