The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution
| Year of publication: |
2006
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|---|---|
| Authors: | Verbeke, Willem ; Bagozzi, Richard P. ; Farris, Paul |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 5, p. 502-532
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