The role of language in the online evaluation of hospitality service encounters : an empirical study
Marcello M. Mariani, Matteo Borghi, Sergey Kazakov
| Year of publication: |
2019
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|---|---|
| Authors: | Mariani, Marcello M. ; Borghi, Matteo ; Kazakov, Sergey |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 78.2019, p. 50-58
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| Subject: | Language | Hospitality service encounters | Online ratings | eWOM | Empirical study | Dienstleistungsqualität | Service quality | Krankenhaus | Hospital | Sprache | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.11.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012012699