The role of loyalty discounts when consumers are uncertain of the value of repeat purchases
George Bulkley
| Year of publication: |
1992
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|---|---|
| Authors: | Bulkley, George |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 10.1992, 1, p. 91-101
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| Subject: | Verkauf | Selling | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001121052