The role of machine learning analytics and metrics in retailing research
| Year of publication: |
2021
|
|---|---|
| Authors: | Wang, Xin ; Ryoo, Jun Hyun ; Bendle, Neil T. ; Kopalle, Praveen K. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 658-675
|
| Subject: | Machine learning | Prediction | Metrics | Analytics | Retailing | Trends | Einzelhandel | Retail trade | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model |
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