The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers
Dina Lončarić, Marina Perišić Prodan and Jasmina Dlačić
| Year of publication: |
2019
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|---|---|
| Authors: | Lončarić, Dina ; Prodan, Marina Perišić ; Dlačić, Jasmina |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,3, p. 2252-2268
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| Subject: | Co-creation | market maven | tourist experience | touristloyalty | service provider | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2019.1645713 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584237