The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises : a Latin American perspective
Diana Kolbe and Marta Frasquet and Haydee Calderon
| Year of publication: |
2022
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|---|---|
| Authors: | Kolbe, Diana ; Frasquet Deltoro, Marta ; Calderón Garcia, Haydée |
| Published in: |
Multinational business review. - Bingley : Emerald, ISSN 2054-1686, ZDB-ID 2070887-7. - Vol. 30.2022, 2, p. 289-312
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| Subject: | Emerging-market SMEs | Export performance | Innovation capability | Proactive market orientation | Reactive market orientation | KMU | SME | Marketingmanagement | Marketing management | Innovation | Unternehmenserfolg | Firm performance | Export | Lateinamerika | Latin America | Innovationsmanagement | Innovation management | Internationales Marketing | International marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MBR-10-2020-0202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390704