The role of market orientation in the performance of born global firms : a multi-dimensional construct approach
H.M.T.S. Herath, H.D. Kaunaratne
| Year of publication: |
2018
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|---|---|
| Authors: | Herath, H. M. T. S. ; Karunaratne, Hettige Don |
| Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 11.2018, 4, p. 285-301
|
| Subject: | performance | market orientation | customer orientation | competitor orientation | inter-functional coordination | born global firms | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Unternehmensgründung | Business start-up | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JIBED.2018.10020204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012050594