The role of marketing environment and target audiences in the process of territory brand formation
Kalieva O.M., Ivanchenko O.V., Mirgorodskaya O.N.
| Year of publication: |
2018
|
|---|---|
| Authors: | O. M., Kalieva ; O. V., Ivanchenko ; O. N., Mirgorodskaya O.N. |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 2, Special 2, p. 63-71
|
| Subject: | Territory | marketing environment | development | target audiences | classification | brand formation | Markenführung | Brand management | Marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012221762