The role of marketing in enhancing the competitiveness of Polish firms in the process of transition
Maja Szymura-Tyc
| Year of publication: |
2009
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| Authors: | Szymura-Tyc, Maja |
| Published in: |
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria. - Vienna : Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-8-2. - 2009, p. 364-384
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| Subject: | Marketing | Wettbewerbsvorteil | Competitive advantage | Betriebliche Wertschöpfung | Value creation | Systemtransformation | Economic transition | Polen | Poland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501497