The role of motivational factors for determining attitude towards eWOM in social media context
Muhammad Bilal, Zeng Jianqiu, Umair Akram, Yasir Tanveer, Muhammad Sohaib, Muhammad Ahsan Ali Raza
| Year of publication: |
2020
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| Authors: | Bilal, Muhammad ; Zeng, Jianqiu ; Akram, Umair ; Tanveer, Yasir ; Sohaib, Muhammad ; Raza, Muhammad Ahsan Ali |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 16.2020, 2, p. 73-91
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| Subject: | Electronic Word of Mouth Communication | EWOM | Personal Interactivity | Social Media | Social Support | Website Quality | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Website | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEIS.2020040105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292081