The role of MVNOs in evolving mobile markets : study for ComReg
Year of publication: |
September 2021 ; Non-confidential
|
---|---|
Authors: | Godlovitch, Ilsa ; Knips, Julian ; Wernick, Christian ; Gries, Christin-Isabel ; Lucidi, Stefano ; Braun, Menessa Ricarda |
Institutions: | WIK-Consult GmbH (issuing body) |
Publisher: |
Bad Honnef : WIK-Consult GmbH |
Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (circa 226 Seiten) Illustrationen |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz, (2014)
-
Consumer acceptance of mobile marketing communications using the QR code
Ryu, Jay Sang, (2013)
-
Exploring demographic differences in the adoption of mobile money : M-PESA in Kenya
Ariguzo, Godwin C., (2013)
- More ...
-
Wernick, Christian, (2020)
-
Wernick, Christian, (2020)
-
Strube Martins, Sonia, (2018)
- More ...