The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Nele Jacobs, Bernhard Swoboda
| Year of publication: |
2023
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|---|---|
| Authors: | Jacobs, Nele ; Swoboda, Bernhard |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 32.2023, 5, p. 1-15
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| Subject: | Country development | Cross-national research | Multilevel structural equation modeling | National culture | Perceived customer orientation | Perceived firm innovativeness | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Nationalkultur | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2023.102172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450234