The role of networks and matching in market entry to emerging retail markets
| Year of publication: |
2008
|
|---|---|
| Authors: | Elg, Ulf ; Ghauri, Pervez N. ; Tarnovskaya, Veronika |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 6, p. 674-699
|