The role of non-market strategies in establishing legitimacy : the case of service MNEs in emerging economies
Peter Rodgers, Peter Stokes, Shlomo Tarba, Zaheer Khan
| Year of publication: |
2019
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| Authors: | Rodgers, Peter ; Stokes, Peter ; Tarba, Shlomo Yedidia ; Khan, Zaheer |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 59.2019, 4, p. 515-540
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| Subject: | Non-market strategies | Corporate political activity (CPA) | Corporate social responsibility (CSR) | Service MNEs | Emerging economy | Legitimacy | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Legitimität | Strategisches Management | Strategic management | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11575-019-00385-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052519