The role of nostalgic brand positioning in capturing brand equity : Theoretical extension and analysis
| Year of publication: |
2021
|
|---|---|
| Authors: | Gilal, Rukhsana Gul ; Gilal, Naeem Gul ; Gilal, Faheem Gul ; Gong, Zhenxing |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 1 (02.02.), p. 161-181
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12653 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012537460