The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Joong Hyun Kim and Zong-tae Bae; Shin Hyung Kang
| Year of publication: |
2008
|
|---|---|
| Authors: | Kim, Joong-Hyun ; Bae, Zong-Tae ; Kang, Shin Hyung |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 12.2008, 3, p. 357-376
|
| Subject: | Electronic Commerce | E-commerce | Markenführung | Brand management | Produktgestaltung | Product design | Digitale Güter | Digital goods | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003773655