The role of online social interaction in the recommendation of a brand community
Cleopatra Veloutsou; Laurence Dessart; Georgia Maria Arvaniti
| Year of publication: |
2015
|
|---|---|
| Authors: | Veloutsou, Cleopatra ; Dessart, Laurence ; Arvaniti, Georgia Maria |
| Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 89-109
|
| Subject: | Markenführung | Brand management | Social Web | Social web | Virales Marketing | Viral marketing | Personalisierung | Personalization | Soziales Verhalten | Social behaviour | Computerspiel | Video game | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389550