The role of online source credibility and influencer identification on consumers' purchase decisions
Tuğba Özbölük, Kutay Akdoğan
| Year of publication: |
2022
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|---|---|
| Authors: | Özbölük, Tuğba ; Akdoğan, Kutay |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 1/2, p. 165-185
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| Subject: | influencer | influencer identification | influencer marketing | online source credibility | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Kaufentscheidung | Purchase decision | Influencer | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.120974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041213