The role of organismic integration theory in marketing science : a systematic review and research agenda
Faheem Gul Gilal, Justin Paul, Naeem Gul Gilal, Rukhsana Gul Gilal
| Year of publication: |
2022
|
|---|---|
| Authors: | Gilal, Faheem Gul ; Paul, Justin ; Gilal, Naeem Gul ; Gilal, Rukhsana Gul |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 40.2022, 2, p. 208-223
|
| Subject: | Consumer behaviour | Marketing science | Motivation types | Organismic integration theory | Konsumentenverhalten | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2021.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198088