The role of package colour in influencing purchase intent of bottled water : implications for SMEs and entrepreneurs
Justin Beneke (Winchester Business School, University of Winchester, Winchester, UK), Ozayr Mathews, Travys Munthree and Kavesan Pillay (School of Management Studies, University of Cape Town, Cape Town, South Africa)
| Year of publication: |
2015
|
|---|---|
| Authors: | Beneke, Justin ; Mathews, Ozayr ; Munthree, Travys ; Pillay, Kavesan |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 17.2015, 2, p. 165-192
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| Subject: | South Africa | SME | Packaging | Entrepreneur | Colour | Bottled water | KMU | Südafrika | Unternehmer | Entrepreneurs | Wasserversorgung | Water supply | Entrepreneurship | Entrepreneurship approach | Verpackung | Unternehmensgründung | Business start-up | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-05-2015-0030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439560